Every so often a product earns a permanent spot on our styling carts, not because the brand told us to stock it, but because we keep reaching for it between clients. Davines This Is A Texturizing Serum is one of those. We have worked it through fine pixie cuts, thick wavy lobs, and everything in between at our downtown studio, and we wanted to give you the honest stylist take before you decide if it belongs in your own routine.
Reviewed by Hannah Pearce, 11 years as a stylist at Sølvi Salon in Boise.
What it actually is
The name is accurate. The Texturizing Serum is a lightweight, workable formula that adds body and structure as you blow-dry, with a light hold that lets you shape hair without locking it stiff. It builds texture while keeping the hair soft, so you get grip and movement at the same time instead of one or the other. It works across hair types, from baby-fine to coarse, and it carries the light signature Davines scent that tends to linger through the day. It runs about $25 at the salon, which puts it in the mid range for a styling product that lasts months when you use it correctly.
How we use it behind the chair
We treat this as a blow-dry body builder. We warm a small amount, and we mean small, between the palms, then work it through clean, towel-dried hair before drying. On fine hair we focus on the mid-lengths and roots to build lift and structure where it tends to fall flat. On coarse or wavy hair we can be more generous and rake it through to create shape and grip for the style. The light hold means you can still brush, pin, or reshape after, so it gives you something to work with rather than freezing the look in place. Boise air is dry most of the year, and a body product that holds shape without crisping the hair earns its keep in that climate.
What we honestly love
The biggest win is that it adds real structure while the hair still feels soft. Hair moves, holds a bend, and keeps body through the day without the stiff, coated feeling a lot of texture products leave behind. We have used heavier pastes that flatten a fresh blowout or leave it tacky, and this one does not do that. The hold reads natural, the texture is workable rather than crunchy, and it layers well under heat tools, so it doubles as a styling base when you are rough-drying before a round brush.
The honest drawback
Here is the part most product pages skip. The hold is light by design, so this is not a replacement for a strong paste or wax. If you want stiff, all-day lock or heavy piecey separation that does not budge, you will need a firmer product on top. It can also build up or read a little matte if you over-apply it, especially on fine hair, where too much product weighs down the body you were trying to create. We coach clients to start with a single pea-sized amount and add only if the hair still needs grip. Respect the small-amount rule and it behaves; ignore it and fine hair turns heavy.
Who it is for
If your hair runs flat, limp, or hard to style, this is an easy daily addition that gives you body and something to shape. It is also a quiet workhorse for anyone who wants texture and movement without the heaviness or crunch of a stronger product. Our clients with finer hair tend to like it because it builds structure they can actually style with, and our wavier clients use it to define shape on the way out the door. We keep it on the shelf because it solves a real problem we see every day in the chair, not because it photographs well.
The stylist verdict
For about $25, This Is A Texturizing Serum is one of the easier recommendations we make. It is honest about what it does, it lasts, and it suits almost every head of hair that walks through the door at 104 S Capitol Blvd. Just respect the small-amount rule and you will get months of workable body and texture out of one bottle. If you want a stylist to dial in the exact amount for your hair type, ask us at your next appointment, or take a look at our full service menu to see what pairs well with it. Ready to come in? You can book with us here and we will show you how to use it in person.